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High performance marketing means optimizing every potential customer experience. Your website should be optimized for organic traffic, and your landing pages need to be optimized for campaign traffic.

In this session for the 1st international CRO Day, Oli from Unbounce and Adam from Optimizely will show you how to use Conversion-Centered Design (CCD) and A/B testing, and explain why you need two optimization strategies and toolsets for your marketing.

You’ll learn optimization strategies for your website and landing pages …plus, much more!


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