Launch the new Volvo S60 disruptively.

Volvo has only a few dealerships in Brazil, so the automaker decided to take the dealerships to wherever the user was.

For this, we used WebAR technologies (at the time recently launched) to place a realistic-looking car wherever the user was.

It was browser-based, so no need to download an app, and doubled as a product website, containing an entire system that simulated a virtual store, salesperson, car customization, test drive scheduling, chat with experts, and financing simulation.

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