Tracking Social Media ROI

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Everyone’s talking about social media, but how do you know it is worth your precious marketing dollars, or even worth your time? In this free 30-minute Biznology Webinar, Mike Moran explains how virtually any business can use direct marketing principles to track their customer leads and sales from social media, whether those sales occur online or offline.In this 30-minute recorded Webinar, you’ll learn how to use any Web metrics system, such as Google Analytics, to identify which visitors to your Web site come from social media, and to track their activity all the way through to a sale. Whether you are considering using Twitter, Facebook, blogs, YouTube, or any other form of social media, Mike will explain how to track your customer activity so you know what it is worth.


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