Isn’t it interesting that setting goals and objectives makes any mission possible? This concept holds true even for social media marketing strategies. Whether your goal is to enhance public relations, educate on services and products or even expand brand awareness, having a goal with supporting objectives, provides a clearer path to your intended outcome. At the end of a social media campaign, one can evaluate what was effective against the goal and objectives. Even failures are important, because this allows the opportunity to go back and either tweak or devise a new social marketing strategy campaign. There are many types of goal setting strategies used by social media managers. S.M.A.R.T. is the most popular formula used by marketers. Remember, social media marketing is not random posting. If done with clear goals and objectives, you are on your way to a mission possible. #socialmediastrategies #goalsetting #marketing #SMART

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