Dutch Uncle produced the massive ‘Do the Ride Thing’ outdoor campaign by LYFT. It was aired in high traffic areas in major cities in the US, focusing in NYC and LA, including legendary Times Square screens and LAX.
Noma Bar as director & illustrator for the campaign created a colorful and playful world of animated visuals that lit up NYC’s streets communicating LYFT’s easy going message to an incredibly huge audience.
Animation by A.P.S, Buenos Aires
Client · Lyft
Agency · Made Movement
Production · Dutch Uncle
Illustration · Noma Bar
2D/3D Animation · Ale Pixel Studio (Alejo Accini, Bruno Persico)
Date · 2016