Our financial services often seem to be designed for idealised humans, rational beings who make informed and sensible choices. However, we are largely unconscious of our decision-making processes and incredibly driven by intuition.
As Daniel Kahneham wrote in Thinking Fast and Slow “Cognitive scientists have emphasized in recent years, cognition is embodied; you think with your body, not only with your brain.”
Convergence of finance and healthcare
This service calls for a new breed of hybrid workers; from a Bank General Practitioner to assess clients and recommend treatment, to a Wellbeing Financial Mentor to plan exercises and activities targeted at balancing the endocrinological levels of the body and in turn financial stability.