WSI Digital Marketing Video Series: A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business – but how do you know which online advertising strategy you should use and when?
Step 1. Identify the Right Search Criteria
Selecting the right keyword search terms is vital for a successful ad campaign. In addition to keyword selection, increasingly sophisticated advertising networks also make it possible to target by location, interests, income, age and more.
Step 2. Advertise On the Appropriate Ad Networks
A better understanding of your ideal customer will mean you can maximize your advertising budget by selecting to display your ads on the most responsive advertising platforms.
Step 3. Put Campaign Tracking in Place
You can now optimize your campaigns by tracking which keywords and networks are converting the best. You can also connect your ads to your marketing automation process in order to track and nurture leads over time.
Step 4. Carry Out Split Tests
You can compare and improve your online ads by A/B testing your offers, landing pages and Calls to Action. Measuring the impact split test changes have on your campaign results will take the guesswork out of improving your campaign conversion rate.
Step 5. Measure, Improve, Repeat
You can’t fix what you don’t measure. A regular analysis of your campaign metrics will accurately identify what strategies are driving conversions. Once you know this, you can align your ad spend to achieve a greater return on investment.
An efficiently managed digital advertising campaign has been proven to increase leads and drive sales – if you would like help setting up and managing an effective online ad strategy for your business, get in touch with your local WSI Digital Marketing Consultant today: wsiworld.com/get-in-touch-with-an-expert.