Hyundai rolls out augmented reality sales tool to Australian dealerships

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Hyundai is rolling out an augmented reality tool to dealerships across Australia to help sales staff demonstrate the features of its new ‘Reinvented i30’ hatchback.

The AR app will run on iPads, so salespeople can show potential buyers the car’s built-in safety features as well as colour and accessory options.

“As a brand, we are constantly looking for innovative ways to improve customers experience within the dealership environment. This app gives dealers the ability to demonstrate key features of the car that would be otherwise difficult to showcase within the showroom environment, particularly, without holding extensive inventory,” said Hyundai product marketing manager Nick Cook.

The app has been created by Sydney-based AR and virtual reality studio Auggd,

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